/theminimalistyogi/ might represent either the owner herself or other fellow yogis who fall in love with our curations and value.
We've been there since 2014 in the yoga industry importing yoga essentials from well-known international brands. We don't think it's make sense as an Indonesian to keep relying on those big brands and giving higher value over locally-developed brand. Therefore in 2020, we decided to thrive for being a reliable yoga-dedicated brand that cater the same quality (or even better) yoga essentials. A brand that value functionality and simplicity. Because we need to be independent! And we do support each other, you.
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