Founded in 2018, REI was born out of a personal need. Our founders Ronald and Lupita were struggling to find body care products that are safe for sensitive skin. It was hard back then to find affordable products in Indonesia that are gentle yet effective. They either had to purchase products from overseas, which were expensive and took a long time, or the products they found locally were either not gentle enough or they simply do not work.
REI is committed to helping people solve their skin problems, empowering people to feel comfortable and confident in their own skin. We create body care solutions that are gently formulated yet show effective results. We believe that you should not choose between what works and what's good for you.